CRM Arena Platform

The newly-launched CRM Arena Platform allows targeting of mobile users to unprecedented levels. The platform gives us and our partners, in-depth knowledge of each user by:

· Analysing all the factors that drive the user to make a purchase

· Learning about user interests

· Understanding user navigation habits

The platform helps define user tastes, price & time sensitivity and browsing habits so that we know what content to serve, when and at what price! Linking this to campaigns and promotional tools affords clear targeting of defined user segments to maximise ARPU and cerate customer loyalty.